Strategy and Implementation
I'm Ali Atlas. 20 years building software and analytics for industry leaders like Amazong and Synthetix, startups like Thinkful, and professional service businesses. Published and ranked content on software development, psychology, performance, and technical topics. I get you more clients, conversions and traffic in the age of traditional and AI search.
With two decades building web applications and staying current with algorithm changes, I understand the technical foundations that sigificantly impact SEO.
Client Results
Real outcomes from real partnerships
"Atlas Arrow Digital completely rebuilt our web presence, transforming our site from 60 to 94 PageSpeed while enhancing our local business profiles in Toronto. On time, on budget, professional and responsive. Highly recommend for any business looking to improve their digital footprint."
Research, Strategy + Technical Excellence = Sustainable Growth
Twenty years building software for companies and personal projects. I implement SEO at code and content levels, structure content for topical authority, and build the technical foundations that rank in both traditional search and emerging AI platforms.
Technical SEO
Code-level optimization that search engines reward:
- PageSpeed 90+ with sub-2-second loads
- Core Web Vitals compliance
- Schema architecture (10-15 types)
- Crawlability and indexation
- Mobile-first implementation
Semantic Content Strategy
Topical authority that ranks in browsers and AI search:
- Topic clustering and entity optimization
- Educational content with depth
- FAQ schema implementation
- AI search visibility positioning
- Content that establishes expertise
Local Search Dominance
Own your geographic market:
- Google Business Profile mastery
- Intelligent neighbourhood targeting
- Systematic citation building
- Review acquisition strategy
- Local Pack visibility
Authority Building
Quality representation that builds trust:
- Strategic backlink acquisition
- Industry citation networks
- Publication relationships
- Professional directory presence
- Link profile quality management
Website Development
SEO-native sites built from code:
- Next.js/React architecture
- Schema built-in from day one
- Performance-first development
- Complete code ownership
- No template limitations
Analytics & Reporting
Data that drives decisions:
- Conversion tracking
- Position monitoring
- Competitor benchmarking
- Monthly performance analysis
- Clear ROI measurement
Industry-Specific SEO for Professional Services
Deep research into how your customers actually search. Semantic content strategy that builds authority in browsers and AI search. Quality representation through backlinks and citations. Systematic five-phase implementation that delivers sustainable results.
Legal SEO
Dominate your local market and establish authority in search
- ✓ Semantically structured content building authority in browsers and AI search
- ✓ Intelligent localization across practice areas and service regions
- ✓ Quality backlink and citation representation as a professional partner
- ✓ Marketing regulation standards upheld
- ✓ 5-phase systematic implementation
Dental SEO
Build patient trust and dominate local search
- ✓ Semantically structured treatment content for browsers and AI search
- ✓ Intelligent localization across neighbourhoods you serve
- ✓ Quality citations across healthcare directories and platforms
- ✓ Review strategy that builds social proof systematically
- ✓ 5-phase systematic implementation
HVAC SEO
Capture emergency calls and own your service territory
- ✓ Technical performance optimized for urgent mobile searches
- ✓ Semantically structured service content with seasonal strategy
- ✓ Intelligent localization across 140+ GTA service areas
- ✓ Quality citations across contractor directories and platforms
- ✓ 5-phase systematic implementation
Crypto SEO
Organic growth beyond Twitter and Discord
- ✓ Semantically structured educational content building topical authority
- ✓ AI search visibility across ChatGPT, Perplexity, and Gemini
- ✓ Quality authority through publications and ecosystem coverage
- ✓ Technical documentation SEO for developer acquisition
- ✓ 5-phase systematic implementation
Local SEO
Own your geographic market across every channel
- ✓ Google Business Profile optimization and ongoing management
- ✓ Intelligent neighbourhood-specific content strategy
- ✓ Systematic citation building across quality directories
- ✓ Review acquisition and professional reputation management
- ✓ 5-phase systematic implementation
Website Development
Fast sites that rank with complete ownership
- ✓ PageSpeed 90+ with sub-2-second load times guaranteed
- ✓ Schema architecture and semantic HTML from day one
- ✓ Mobile-first, conversion-focused design and development
- ✓ Complete code ownership with no platform lock-in
- ✓ SEO foundation built to support long-term growth
Latest SEO Case Studies and Research
Data-driven insights and implementation guides from real business analysis and implementation
Legal SEO: 25 Leads, 10 #1 Rankings in 90 Days
Legal SEO results for Toronto practice: 10 #1 rankings, 0→197 keywords, top AI citations, 25 lead actions in 10 weeks.
Read the case study → ResearchCrypto Organic Visibility: 12-Project Analysis
Educational content correlation with 84-94% non-branded visibility, AI search concentration across ChatGPT, Perplexity, Claude, and Gemini, CEX vs DEX positioning gaps.
Read the research → ResearchReddit's Dominance in AI Training Data: 2025 Analysis
Data analysis of Reddit's 40.1% share of AI citations. Examining platform demographics, licensing economics with Google and OpenAI, and strategic implications for content strategy.
Read the research →Investment
I work with a limited number of clients to ensure exceptional results. Every engagement is customized to your specific business, target markets, and competitive landscape.
Full-service implementation - not just recommendations
Monthly SEO Partnership
From $1,500/month
Complete SEO execution with detailed monthly reporting and strategic guidance. Investment depends on market competition and business scope.
What's included:
- Technical SEO: Ongoing site health monitoring, Core Web Vitals optimization, performance improvements
- Content Strategy & Writing: SEO-optimized content development, semantic keyword targeting, topical authority building
- Local SEO: Google Business Profile optimization, citation building, review management
- Schema Implementation: Structured data for rich results and AI search visibility
- AI Search Optimization: Positioning for AI-powered search results (Google SGE, ChatGPT, Perplexity)
Monthly Reporting & Communication:
- Comprehensive monthly reports: Traffic analysis, ranking improvements, business impact assessment, competitive intelligence
- Strategic recommendations: Data-driven priorities for next month based on opportunities identified
- Transparent work documentation: Detailed log of all work completed, issues resolved, and content published
- Direct access: Email support for questions throughout the month
Professional Websites
From $2,500 flat fee
High-performance websites built with modern frameworks (React/Next.js) optimized for speed, conversions, and rankings. You own everything - no proprietary platforms or hosting lock-in.
What's included:
- Custom design tailored to your brand and target audience
- Mobile-first development optimized for Core Web Vitals (target: PageSpeed 85+, my sites usually maintain 95+)
- Built-in SEO foundation (schema markup, semantic HTML, optimized structure)
- Fast loading times that outperform industry averages
- Contact forms, call tracking integration, conversion optimization
- Google Analytics and Search Console setup
- Full code ownership and content management training
- Choice of platform: Modern framework (React/Next.js) or WordPress
First step: Technical audit and strategy
Site and competition audit - technical foundation, local search ranking, schema implementation, identify specific opportunities in your market and where you currently stand, and create a custom roadmap with actionable and specific points of action.
Ready to Grow Your Business?
Let's discuss your digital marketing needs and create a growth strategy