Strategy and Implementation from one Senior Consultant.
SEO consultant for traditional browser and AI search.
20 years in tech, including building applications and analytics platforms for industry leaders like Amazon and Synthetix, as well as professional service businesses.
Built Keypulse for custom SEO analytics tracking.
Selected Work
Recent case studies and builds
Rebuilt a Toronto legal practice's technical foundation and content architecture, then ran the full SEO initiative for six months. The site now holds top placements in Google and AI search, consistently delivering leads in their highest-value practice areas.
What I Do
Technical SEO gets your site discovered. Content engineering gets you ranked and cited. Strategy grows your business and compounds growth.
Technical SEO
Code-level optimization search engines and AI reward:
- PageSpeed 90+ with sub-2-second loads
- Core Web Vitals and Schema architecture
- Crawlability, indexation, mobile-first
- Semantic HTML and entity-based site structure
- Custom, Next.js and CMS performance rebuilds
Content Engineering
On-brand content that ranks in Google and AI search:
- Optimized architecture and great writing
- Prescriptive structure AI models cite
- FAQ and structured data for rich results
- Published-author voice on technical topics
- Technical, regulated topics distilled and accurate
Search Strategy
Research, strategy and implementation for success across browsers and LLMs:
- Identify goals, exhaustive audit, research data and market
- Craft strategy for engagements both surgical and end-to-end
- Keyword architecture, intelligent clustering, brand-first implementation
- Coverage gap analysis and prioritization
- Competitive analysis and monthly reporting
Custom Builds
Build and rebuild full applications - professional sites, analytics suites, AI applications, and more:
- Custom, Next.js and CMS builds and rebuilds
- Analytics suites and custom tracking
- AI applications and internal tooling
- SEO and performance-first engineering
Services
Legal SEO
Traffic, exposure, leads and clients for law firms and paralegal practices.
Legal SEO services →Medical & Aesthetic
SEO for med spas, cosmetic surgery, aesthetic clinics, and specialty medical practices.
Medical & aesthetic SEO →Custom Web Applications
Completely custom builds with SEO engineered in from day one - professional web sites, analytics platforms, AI applications + more.
Custom web applications →