Web3 SEO & Digital Marketing
I've been in Web3 since the early days. Built a data analytics platform for Synthetix, developed dApps, completed smart contract auditing training, and used nearly every DEX, CEX, and DeFi protocol that matters. From liquidity mechanics to impermanent loss, I understand the space deeply - including the risk management mindset from nearly two decades ago as a professional poker player.
Why Web3 SEO Matters More Than You Think
Where Web3 SEO Actually Matters
Most Web3 discovery happens on CT and Discord - true. But the users who find you through Google are different. They're searching "audit report [protocol name]" or "how safe is [your platform]" before deploying serious capital. These aren't degens aping in - they're institutions, whales, and serious users doing due diligence. That Google traffic might be only 20% of your visitors, but it can be 60% of your TVL.
Education Drives Organic Growth
Web3 is nascent, technical, complex, and includes real financial risk. Users desperately need education. They search for "how does liquidity provision work," "impermanent loss calculator," and "smart contract risks." I create the comprehensive educational content that ranks for these searches and builds trust. This isn't marketing fluff - it's genuine education that protects users while growing your protocol.
Technical Audiences Demand Accuracy
Your users understand slippage, MEV, and sandwich attacks. They can read Etherscan. Generic content from traditional agencies doesn't work. I write with the technical accuracy that sophisticated DeFi users expect, while remaining accessible to newcomers who need guidance.
My Web3 Experience
Builder in the Space
Built the data analytics platform for Synthetix to track complex derivatives positions. Developed multiple dApps handling real user funds. Completed smart contract auditing bootcamp to understand security at the deepest level. This isn't theoretical - I've shipped production code in DeFi and understand the technical architecture that makes protocols work or fail.
Power User & Risk Manager
Used nearly every major DEX, CEX, lending protocol, and yield farm. Lost money to IL, made money in liquidity mining, survived multiple market crashes. The risk management mindset from my years as a professional poker player translates perfectly to DeFi - understanding EV, managing bankroll, and recognizing when the odds are actually in your favor.
Technical Content Creator
Written technical, educational, and journalistic content for major Web3 publications and protocols. From deep-dive technical analyses to protocol comparisons to risk assessments, I've covered the space extensively. My articles have explained complex DeFi mechanics, analyzed tokenomics, and broken down smart contract innovations for both technical and non-technical audiences. This content has driven thousands of users to protocols because it genuinely educates while ranking for high-intent searches.
Web3 SEO & Content Services
Educational Content That Ranks & Converts
Web3 users need education before they trust. I create comprehensive guides on liquidity provision, yield strategies, risk management, and protocol mechanics. This content ranks for high-intent searches like "how to provide liquidity safely" or "[protocol] vs [competitor]" while genuinely educating users about risks. Better educated users become better, stickier liquidity providers.
Documentation That Developers Actually Use
Your docs are your most important SEO asset. I structure documentation to rank for developer searches while remaining technically accurate. From integration guides to SDK references, every page becomes a landing page. Proper schema markup ensures your docs appear in featured snippets when developers search for solutions.
Technical SEO for dApps
Web3 sites have unique challenges - SPAs, dynamic content based on wallet connection, chain-specific routing. I've solved these before. Server-side rendering for SEO while maintaining Web3 functionality. Proper meta handling for different app states. Making sure Google can actually crawl and index your dApp without breaking the user experience.
Risk & Security Content
Users search for "[protocol] safe" and "[protocol] audit" before depositing funds. I create content that addresses security concerns head-on - explaining your audit results, security measures, and risk mitigation strategies. This transparency builds trust and ranks for the searches that matter most to serious users with serious capital.
The Reality of Web3 Marketing
Discovery Channels That Matter
Yes, most users discover protocols through CT, Discord, and DeFiLlama. But Google drives the users who matter most - those doing research before deploying significant capital. They search for educational content, security audits, and detailed explanations of how your protocol works. These users have lower CAC and higher LTV because they understand what they're doing.
Education as Competitive Advantage
Most protocols underinvest in education. They assume users understand IL, slippage, and smart contract risk. They don't. By creating comprehensive educational content, you're not just capturing search traffic - you're building a more informed, less likely to rage-quit user base. Educated users provide more stable TVL.
Why I'm Different
I've been rugged. I've lost to IL. I've also farmed successfully through multiple cycles. I understand the game theory, the technical architecture, and the human psychology of DeFi. When I create content for your protocol, it comes from genuine experience - not from a content writer googling "what is DeFi" and rewriting other articles.
Ready to Educate and Acquire Users?
Whether you're a DeFi protocol, infrastructure project, or Web3 game, I'll help you capture the organic search traffic that actually converts to users. Real experience, real technical knowledge, real results.
Discuss Your Protocol