HVAC SEO & Digital Marketing for the GTA

Your industry is local-driven. I help you show up and rank in your target markets and get more leads in the communities you serve.

What's Holding Your HVAC Business Back Online

Your Website Works Against You

Most HVAC owners don't know their outdated websites and stale content are actually acting against the service excellence they deliver and the positive reviews they work hard to earn.

You're Missing Emergency Calls

I fix it all, craft the strategies and implement them to help you show up in search when your community needs you. Including more emergency calls - an often overlooked SEO focus for HVAC businesses even though it is when your market is in most dire need of your help and often your highest revenue source.

The HVAC Digital Marketing Landscape

Search Behavior

70% of your traffic comes from mobile, in peak seasons that number is higher. Local SEO, emergency ranking and mobile performance are critical.

What This Means for Your Business

When someone's AC dies during a heat wave, they're searching on their phone, standing in their hot living room. Your site needs to load fast, show your phone number immediately, and prove you can help RIGHT NOW. Most HVAC sites fail all three tests.

Local Competition

There are many competent and highly reviewed HVAC businesses in the GTA. However, not many do SEO correctly. Many local searches are still dominated by national companies that may not even serve your communities. I can help you show up in search when your community needs your help.

The Opportunity Most Miss

National chains rank for "AC repair Mississauga" but don't actually serve specific neighbourhoods like Lorne Park or Port Credit. Local expertise beats national budgets when SEO is done right. I make sure Mississauga residents find YOU, not some call center.

Seasonal Patterns

Heat-waves and cold snaps spike demand. I ensure you are competing even when the competition ramps up.

Preparing for Demand Spikes

Most HVAC companies update their website AFTER the first heat wave. By then, you've lost thousands in emergency calls. I keep your content fresh year-round and prep emergency-specific pages before demand hits.

Atlas Arrow Digital HVAC Marketing Approach

Technical SEO Implementation

Most of the factors impacting you showing up in search and getting more leads are technical and boring to most. I love establishing, tweaking and optimizing the technical fixes and enhancements that help Google and other search pathways find and rank you. From the low hanging fruit to optimizing your site and content, I help you get more leads.

The Technical Foundation That Actually Matters

Your competitors' sites take 8 seconds to load. Yours will load in under 2. They're missing schema markup for emergency services. You'll have it. They forgot to optimize for "furnace repair near me at 2am". You won't. These boring technical details are why you'll get the calls they miss.

Local Search Optimization

Google Business Profile management is critical for local search, but Google still needs to find you and understand your value to your community. Many HVAC companies provide excellent service and care to their community, but that authority is lost without the technical foundation and effort to ensure Google can see you. I help you with GBP optimization, Canadian citation building, neighbourhood/service pages, and service-area clarity. The result is you get more leads.

Beyond Basic Google Business Profile

Every HVAC company claims they "optimize GBP". I actually do it. That means neighbourhood-specific service pages for all 140+ GTA communities you serve. It means Canadian citations that Google actually trusts. It means your Etobicoke customers find you when they search, not some Scarborough company that won't drive that far.

Content Development

Most HVAC providers either don't have any content displaying their service excellence and expertise, or keep outdated content that actually hurts their ranking. I refresh your existing content, craft a strategy and implement new content, and make sure the technical framework is what Google, and AI and LLM search engines like to see.

Content That Drives Calls, Not Just Traffic

Your 2019 blog post about "Spring HVAC Tips" is hurting you. I'll fix it or kill it. Your service pages that say "we repair ACs" aren't enough. I'll build out what AC problems you solve, which brands you service, what neighbourhoods you serve fastest, and why your 24/7 service actually means 24/7. Every piece of content will answer real customer questions and drive real phone calls.

Measurement & Reporting

I keep track of your target markets and how you compete, and provide monthly reports showing your improvement with real data. I also provide reports with full transparency, showing you what I did, and how it may have impacted your growth.

What I Track

  • Emergency call increases during heat waves and cold snaps
  • Which neighbourhoods are calling you vs competitors
  • Revenue per search term (emergency vs maintenance vs installation)
  • Your position for high-value terms in your actual service areas
  • Speed to answer vs competitors for emergency searches

Grow HVAC Calls in Peak Season

I'll show where you're losing calls and how to rank for emergency terms.

Get My Growth Report